Our Story

Conceived as a passion project in 2012, BossFit was originally a means to celebrate high intensity fitness among friends. Following tremendous growth across the major social platforms, BossFit became a community of 200,000+ people around the world, united in their love of sports, fitness and athletes.

We each walk our own path, and live our own lives. But we’re all human, and with increasing turmoil throughout the world, it’s more necessary than ever to help people realize the infinite potential that is unique to them. Using fitness as the conduit, that is exactly what BossFit sets out to achieve.

Now headquartered in Brisbane (Australia) and Los Angeles (US), BossFit has quickly grown to incorporate other ventures. In 2014, CrossFit Torian was purpose-built in Australia as the BossFit lab, a 14,000+ square foot facility that has played host to elite sporting teams, international celebrities and fitness icons, as well as a passionate community of 400+ members.

Dissatisfied with the state of the activewear industry, and frustrated as consumers at the lack of quality items, BossFit was determined to disrupt the market. After being rigorously tested with some of the most revered athletes on the planet, including numerous Olympic Games and CrossFit Games athletes, the BSFT Apparel® label was born. With the official launch in late 2015, activewear connoisseurs can now enjoy items that match style with performance. BossFit proudly stands behind every product bearing its patented dumbbell logo and the BSFT Apparel® name.

BossFit has sharpened its resolve and is firmly focused on the future. With the signing of several high profile established and emerging athletes as BossFit ambassadors, the plan to inspire the world looks more promising than ever.